The Power of Duplication in MLM

The Power of Duplication in MLM

“I would rather have one percent of the effort of one hundred men working for me rather than one hundred percent of my own efforts”  – Americas first Billionaire J. Paul GettyMarket strategy is at the top list of every entrepreneurial regardless if a new business venture or existing business.

There is a simple, systematic method on growing your team. This approach is achievable, lead and proven by many successful network marketers. Duplication is a simple attainable principle. Networking marketing can seem a bit frustrating when you are beginning, putting a lot of effort into signing up your first distributor or business partner, and feeling as though a lot of effort went to a small pay off. But in fact, repeating this simple method starts off slow and BOOMS into huge numbers.

Month 1: You + 1 = 2 Month 7: 64 + 64 = 128
Month 2: 2 + 2 = 4 Month 8: 128 + 128 = 256
Month 3: 4 + 4 = 8 Month 9: 256 + 256 = 512
Month 4: 8 + 8 = 16 Month 10: 512 + 512 = 1024
Month 5: 16 + 16 = 32 Month 11: 1024 + 1024 + 2048
Month 6: 32 + 32 = 64 Month 12: 2048 + 2048 = 4096

Duplication is the only thing that network marketers/direct selling should be focus on, imagine only sponsoring one person per month, training that person to do likewise, and having more than four thousand sales force or promotors in your organization at the end of 12 months.

This is the power of duplication in network marketing (MLM) can achieve, nothing overwhelming, nothing difficult, pure and simple theory yet achievable. Duplication may sound easy as it is but executing could be difficult, requires a lot of effort when starting, but once its start it doesn’t stop.

The frequent challenge of MLM in duplication are:

  • Team members does not share a common goal and having a different motivation.
  • Lack of training material such as, handbook, training guidance, product user guide
  • Overly complex marketing compensation plan, often creates problem for MLM companies with more than 6 types of rewards scheme.
  • Business process & rules is not streamlined, unorganized or unsystematic business rules & regulations often confused members.
  • Lack of on the ground leadership to fill the gap between company and distributors/membership.

Duplication could be a huge challenge for Multilevel Marketing / Direct Selling business, having a systematic and well-designed MLM software solution could solve part of the problems with the control by software design & process, an effective way to distribute training materials and a transparent & effective calculation design.